Privacy Policy
1. Introduction
Block by Block West (“we,” “us,” or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard personal data in connection with your use of our website, blockbyblockwest.com, and any services we offer. We adhere to the principles and requirements of the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other applicable data protection laws. We recognize our responsibility to handle your personal data with integrity and transparency, and we implement stringent security practices to ensure your rights are upheld.
2. Scope of Policy and Data Controller Role
This Privacy Policy applies to all users of blockbyblockwest.com and governs the manner in which personal data is collected and processed. For the purposes of data protection laws, Block by Block West is the data controller of your personal data, meaning we determine the purpose and manner of its processing. By accessing or using the site, you consent to the practices described herein, as permitted by applicable law.
3. Categories of Data We Process
We may collect and process the following categories of personal data, depending on your interaction with our website and services:
a. Usage Data
Information on how you use our website, including your IP address, browser type and version, time zone setting, location, browser plug-in types, operating system, platform, and other technology on the devices you use; page views, referring URLs, site interactions, and session data.
b. Account Data
Information provided when registering or creating an account, including your name, postal address, email address, and phone number.
c. Profile Data
Demographic information, communication preferences, purchase history, interest areas, and behavioral patterns relevant to our marketing and personalization tools.
d. Communication Data
Records of your correspondence with us, including email interactions, customer service inquiries, and feedback submissions.
e. Technical Data
Device information, system configurations, network type, and log data that help us optimize functionality and security.
f. Transaction Data
Details of purchases, billing and shipping information, and payment methods (excluding full payment card details which are handled by third-party payment processors).
g. Preference Data
Marketing and communication preferences, your responses to surveys, event participation, and product preferences.
4. Legal Bases for Processing
We process your personal data based on one or more of the following lawful grounds as established under relevant data protection laws:
– Consent: When you have affirmatively agreed to the processing for specific purposes (e.g., subscribing to newsletters).
– Contractual Necessity: Where processing is necessary for the performance of a contract with you or to take steps at your request prior to entering into a contract.
– Legitimate Interests: To operate our business and pursue our legitimate interests, provided these interests are not overridden by your rights and freedoms (e.g., improving our services, fraud prevention).
– Legal Obligation: Where processing is necessary for compliance with a legal obligation to which we are subject.
5. Your Rights
You have the following data protection rights, subject to verification and applicable law:
– Right of Access: You may request confirmation as to whether we process your personal data and may request a copy of such data.
– Right to Rectification: You are entitled to request correction of inaccurate or incomplete personal data.
– Right to Erasure (“Right to be Forgotten”): You may request deletion of your personal data under certain conditions.
– Right to Restrict Processing: You may request we limit how we process your data in certain cases.
– Right to Data Portability: You may request a copy of your data in a structured, commonly used, and machine-readable format and have it transmitted to another controller where technically feasible.
– Right to Object: You may object to specific types of processing, such as direct marketing or processing based on legitimate interests.
To exercise your rights, please contact us at [email protected]. We will respond to your request in accordance with applicable laws and timelines.
6. Security Measures
We adopt appropriate technical and organizational safeguards to ensure your personal data is secure and protected from unauthorized access, disclosure, alteration, or destruction. These measures include:
– Data encryption during transmission and storage.
– Multi-level access controls and authenticated processes.
– Regular system audits and vulnerability scans.
– Role-based permissions and stringent employee confidentiality agreements.
– Secure data backups and disaster recovery protocols.
– Ongoing staff training in data protection practices.
7. International Transfers
Your personal data may be transferred to and processed in countries outside of your jurisdiction, including countries that may not provide the same level of data protection. In such cases, we use standard contractual clauses or other appropriate safeguards under GDPR and applicable laws to ensure your personal data remains protected.
8. Data Retention
We will retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements.
Data retention periods are as follows:
– Usage Data: Up to 24 months from the date of collection.
– Account Data: Retained while your account remains active and for 5 years thereafter.
– Profile and Communication Data: Retained for up to 5 years from the last engagement.
– Transaction and Technical Data: Retained for 7 years to comply with financial and audit requirements.
– Preference Data: Retained until you withdraw consent or update your preferences.
9. Cookie Policy
We use cookies and similar tracking technologies on blockbyblockwest.com to enhance user experience, analyze performance, and offer personalized content. Cookies fall into the following categories:
– Essential Cookies: Necessary for website operation and basic functionality.
– Functional Cookies: Enable site personalization and saved preferences.
– Analytics Cookies: Help us measure site performance and usage trends.
– Performance Cookies: Optimize responsiveness and load balancing.
Where required, we request your consent to the use of non-essential cookies.
10. Cookie Management and Compliance
You can manage cookies through your browser settings and opt out of specific categories via the cookie banner presented on your first visit. Our cookie practices adhere to GDPR requirements for affirmative consent and CCPA’s “Do Not Sell My Personal Information” provisions where applicable. You may also activate “Do Not Track” settings on supported browsers.
11. Children’s Privacy
Blockbyblockwest.com is not directed at children under the age of 13. We do not knowingly collect or solicit personal data from individuals in this age group. If we become aware that personal data of a child under 13 has been collected without verifiable parental consent, we will take prompt steps to delete the information.
12. Policy Updates and Notifications
We reserve the right to update or revise this Privacy Policy at any time in accordance with evolving legal and regulatory standards. All changes will be effective upon publication and, where appropriate, notified to you through prominent notice on blockbyblockwest.com or via email. We encourage you to review this policy periodically to stay informed of how we protect your information.
13. Contact Us
For questions, concerns, or to exercise your data rights under applicable privacy laws, please contact us at:
Email: [email protected]
Website: https://blockbyblockwest.com
We are fully committed to maintaining compliance with data protection regulations and will respond promptly to address your privacy-related inquiries.